Raising money is never easy, but a strong starting point helps as the initial conversations around your financial needs will go a long way in determining the effectiveness of your fundraising efforts. To help you down the right path, you need a financing narrative: A succinct presentation of the key facts potential funders and investors will want to know quickly. The narrative covers such elements as:

– What is the need?
– What are you willing to forfeit for this cash?
– What is your most valuable asset?
– How will it be repaid?

The clear grasp of these concepts and others will help you streamline and focus your pitch on what’s important to this audience.

Watch the full webinar from The Communications Refinery.