Michael Roberts, Director of Marketing & Social Media | New Terrain Brewing | Golden, CO
We recently chatted with Michael at New Terrain Brewing in Golden, Colorado. If you haven’t had the opportunity to check out their social media channels you might want to do that ASAP. Their humorous take on the industry is pretty entertaining! Trading jabs with fellow brewers, generally keeping things light, and making the industry the awesome place that it is!
Be sure to follow New Terrain on Instagram, Facebook & TikTok… and check out these hilarious clips on their insta page!
WHAT ARE SOME OF THE FUN EVENTS HAPPENING AT THE BREWERY THIS FALL?
FRI. OCT 25 | B.A. Imperial Punky Masala: Bottle Release
Releasing 750ml bottles of Molly Brown Bourbon Barrel-Aged at $16/ each
THURS. OCT 31 | All Hallow’s Eve
Live music with The Dollhouse Thieves
WED. NOV 6 | 1st Wednesdays!
Sunset Campfires w/ Caramelized Beers & S’mores every 1st Wednesday of the month! Nov 6, Dec 4, Jan 8, Feb 5
WED. NOV 20 | Ski X Board Tune Nights
Every 3rd Wednesday of the month throughout the winter: Nov 20, Dec 18, Jan 15 & Feb 19
WED. NOV 27 | Thanksgiving Eve w/ Slay & Stinson
FRI. NOV 29 | Black Planet Black Friday
Releasing 2 variations of our Imperial Belgian Porter with tangerine and vanilla that is conditioned on whiskey soaked oak; One version aged in Breckenridge Rum Barrels and another aged in Laws Rye Whiskey barrels.
Sun. Dec 15 | Holiday Market
Tues. April 29 | Travel Cat Takeover 4!!
Describe your company culture in 5 words or less:
For Those Who Wander.
What's your favorite beer on tap right now and why?
Rise & Climb Kölsch & Mirage Mosaic Sour. Rise & Climb is what I go for when I want something light and crushable but Mirage just won a 3rd GABF medal so lately I’ve been downing that slightly tart, pineapple-forward goodness any chance I get!
Tell us your story of how you got started.
As for myself, I was fed up with cubicle life back in 2014, quit my job and traveled to craft breweries across America for an entire year alongside Brandon Wurtz, who is now one of the brewers here at NTBC. We ended up making it to 789 breweries in 365 days across all 48 of the continental US states and the only option upon returning was to get into the craft brewing industry; I’ve been at New Terrain Brewing since we opened eight years ago.
The owners of New Terrain Brewing, Josh & Kaylee Robbins, began their craft brewing journey as part owners of Mountain Toad Brewing here in Golden. After taking a deep dive into seeing how other breweries look and operate, they decided to break off and build what is now our beautiful brewery! In the early stages there was definitely more of a distribution focus, but we have certainly pivoted into being an on-site destination brewery with loads of unique events and new beer releases, year-round.
What does craft beer mean to you?
Craft beer has a punk culture with the execution of a classical symphony. We are all friends yet competitive enough to keep pushing the industry forward. Fans of craft beer always want to try something new, which drives breweries to think outside the box and continuously innovate. Craft beer is so much more than just beer.
What is your favorite Colorado Brewers Guild event and why?
Collab Fest represents Colorado, craft beer and community. It really brings all of these full circle into one event so well. I can’t help but love and look forward to it every year!
We noticed your lack of oxford comma use in that answer. Want to elaborate?
You’ll just have to follow our instagram to find out I guess!
Describe your taproom atmosphere...
We have a large indoor space open to the fresh air whenever possible as well as an even larger outdoor beer garden with a stage for weekly live music! Plus we’re right at the base of North Table Mountain so it’s a pretty awesome area!
